If I have asked you to read this section about me, here is why.....
I have been in real estate a very long time. Since 2000. I am very lucky, very blessed to do a lot of business, and a large percentage of it is from referrals. Happy customers who have given my information to someone else. That’s great, but it makes me a little spoiled. When I meet with a stranger, I go in knowing that the person who referred me gave them a good report. I already know that I am going to do a great job, I'm going to work hard, I genuinely care about my customers, and I get a rush out of being good at what I do. I’m a competitive person who always has to be a master of my craft. However, some of my customers find me from the internet, or postcards, radio programs, etc. And when I meet with them, I don’t feel like I am particularly good at making a showy presentation. I’m a southerner. I’m all about manners, respect, principles, and I’m not good at being pushy or obnoxious.
Last year, I sold a customer’s home for full price after he had been on the market with another agent for 6 months. As soon as their agreement was up, he called me. He was beyond disappointed, and honestly, pretty upset. When he originally listed his home, he interviewed me, and 2 other agents. So, I asked him why he chose that agent, and not me. Because I was curious. He explained that it was a husband and wife that came in. They made a great presentation, and made him feel that they had an advantage because 2 people would be working on his sale. I knew this couple personally. They work for a different Brokerage, a small office. And I immediately remembered something she said to me once, which was verbatim: “You don’t need to spend all of that money. Price is what sells. You just have to get them to lower the price if it's not selling”. (Note: ask me about the yard sign info box) To me, that sounded like “The Seller is going to pay us well, but we don’t respect them enough to spend the time and money to get more showings and try to get them as much money as possible”. So, back to my customer. He said that after she came in and took pictures (with her phone), they never heard from the husband again. He was “a ghost”. She would sometimes return a call after 2 days, and he just felt forgotten about. He had to initiate every call, and ask for updates. Truthfully, he said he could not wait to “fire them”. I was very appreciative that he remembered me, and gave me another chance. But it burned me up inside. It just bugged the heck out of me. It kept me up at night thinking “how do I get across to a stranger who has never heard of me that they have to find a way to trust me and choose me, because it’s the only way I can guarantee that they will be ok?” So, I decided to put it in writing. I want you to know what to expect, and then I am going to back it up. And if you don’t like what you read, that’s understandable too, and then I didn’t waste your time. But now, right now, selling your home, one of the most significant personal, business, financial decisions a person makes? Now is not the time to hire an old high school friend, or a neighbor who has been bugging you, or a new agent, or a sloppy agent, or base your decision on how they look, or dress, or what they drive. Now is the time to hire experience, a workaholic, who cares about doing a good job.
Keep reading, and you will find my explanation of what you can expect from me. Then, you will be able to look over the marketing I am going to do to sell your home. What I suggest, if you are interviewing more than one agent, which is smart, and I hope you do because then you can compare, is to save my marketing plan. Ask the other agent to share their plan. Then compare. Ask yourself “who is going to do the most to sell my home?”. Don’t show the other agent my marketing, because some agents have just said “ok, I can do that too” which means they weren’t planning to do that at first.
Later, I will provide you with a list of a few questions to ask other agents. If they don’t know the answer, or say they aren’t sure, or they have to get back to you, you should hire me. The questions will be critical time frame related items that are on the standard residential contract. Every month it seems, I continue to encounter agents who have not even taken the time to master the very contract that they will “negotiate” on your behalf. When we meet in person, I’ll share some real, actual stories where I protected my customer from loss.
So, please read, and you’ll know what to expect from me, and if you like what you read, I’m ready to get to work, and back up what I promise……
The 4 Reasons I would Hire Me to Sell Your Home
Marketing. I don’t see any other agent that offers the same level of marketing that I do. I provide professional, high resolution-wide angle pictures, aerial pictures, aerial videos, a designated property website, translated in 11 languages, marketed overseas, domestically, locally, with text for info, call capture, postcards, and info box on the yard sign. Along with ads run on multiple websites, and ReMax is the #1 Brokerage in the world, with THE most exposure. I constantly hear from other agents who question why I do so much. They say “we don’t waste all of that money. You just have to get the Seller to reduce their price, and it will sell.”
Negotiations. When we start getting offers, understand that you are going to have one of the most experienced agents on your side. I am a native of SW Florida. I know my market. But its not just my years in business. Its how serious I take my career. I stay on top of trends and changes; I am constantly making mental notes with each unique experience I encounter. I have heard it all, seen it all, I know why another agent says certain things, what their next move will be, and I simply do not get fooled or out-maneuvered. This comes from experience, and determination to master my craft. I live every day trying to make sure I am an outstanding Realtor, and this earns referrals, which frees up my time and money to focus on the customers.
Contract Writing. One mistake can cost you thousands. I don’t make mistakes. I operate like a seasoned attorney. I write my contracts like an attorney. I triple review, line by line, for perfection. To me, there is no grey area. Grey areas hurt people and lose money. Real estate law is black and white, and I ensure that my customers are safe from mistakes, liability, and errors and omissions. I have countless examples of opposing agents and/or their customers who have tried to include things on the contract, or have made missteps with the contract dates, that could have hurt anyone else, but because of my experience and insistence for perfection, by me, I was able to protect my customer. Ask for examples. Ask me to call a customer. I don’t deal in theater of empty promises. I prefer to give real examples, or provide real customer references.
The closing processes. My communication will never be in question. Ask my customers. I never hear “you are hard to reach”. What I do hear, often is “I’m so sorry to bother you again, you must be sick of me”. But I’m not. I am thankful for your business, and I intend to make sure you feel we are a team. I simply answer your call or text, and handle things promptly. If I am busy, I call back or reply to your text when I am finish. If I have to pull over, get out of bed, step aside while at Busch Gardens, it doesn’t matter to me. I’ve been doing this too long. Its better to just handle things right away. And when you are good at what you do, not making mistakes, working hard, and available to the customer, there is no reason to avoid a call. I will provide a net sheet, so you can know what to expect at closing in regards to the money you will walk away with. I can do this on the fly, in your kitchen, at any time. Ask any other Realtor to do that. I will be on top of the contract dates and requirements, daily. I will keep the other agent in line, and make sure we are moving forward to closing with as little drama, and avoiding requests or comments that could hurt you. I deal with the other agent, their lender, the title company, inspectors, and appraisers. Again, it should be black and white. We have a contract, and it will be adhered to. Not that I am confrontational or hard to deal with. I’m too smart to let ego play a role. I smile, I’m friendly, I have good manners, keep everyone happy and feeling good, but they will meet our contract requirements and stay on point. The other agent will feel I am easy to work with, but they will also know they are dealing with a pro, and while I am being nice, I am also making sure my customer is being respected.
The Rob Guth Full Press Marketing Plan
1. Re/Max sells more real estate than any other company in the world, and you benefit from that exposure.
2. I have been in real estate since 2000, and have participated in over 1000 transactions.
3. 14 years previously as a mortgage lender, I make sure we only deal with qualified Buyers who can close.
3. Digital lock box with automated showing service, feedback, and weekly reports on activity.
4. Professional Yard sign.
5. Info box stocked with fliers for potential Buyers cruising the neighborhood they want to live in.
6. Professional interior and exterior pictures shot in 4K with wide angle lens (no fish eye).
7. Aerial pictures.
8. Aerial videos. Cinematic quality, high-definition videos.
9. Listed on the Multiple Listing Service.
10. A dedicated web page just for your property.
11. Your listing translated in 11 languages.
12. Marketed locally, nationally, and internationally.
13. Listed on over 100 real estate-based websites through 3rd party marketing company.
14. I pay to FEATURE your property on the top 3 real estate sites, causing it to appear more often.
15. Advertised in local print publications.
16. Text for property info, 24 hours per day.
17. Listed on the Re/Max network, and I pay referral fees to out of state Agents who bring a Buyer.
18. Open House (optional) once per month until the property sells, with food, drinks, advertised 1 week in advance.
19. A designated branded and unbranded virtual tour.
20. A 360° immersive tour that puts prospective Buyers in the home.
22. Marketed on social media. I pay for Facebook ads, and put it on Pinterest, Instagram, YouTube, and Twitter.
23. A digital flier will be featured in our office front window for local foot traffic.
24. Postcards for your property, mailed to your neighborhood.
25. 800# with a 24-hour recorded message that details your property.
Rob Guth
RE/MAX TREND
Mobile: 239-770-6741
Office: 239-424-7387
3501 Del Prado Blvd
Cape Coral, FL 33904
Robguth88@gmail.com
www.RobertGuth.com
